16 “Swiftie” Cats Find Loving New Homes Thanks to the Community’s Support

TORONTO, ON – November 26, 2024 – Toronto Humane Society is thrilled to announce the incredible success of its Taylor Swift-inspired cat adoption campaign. Of the 17 shelter cats named in honour of Taylor Swift’s iconic music, lyrics, and life, 16 have found their loving new homes, thanks to the overwhelming support from fans and the local community.

This campaign, launched to coincide with Taylor Swift’s Toronto Eras tour stop, brought together animal lovers and Swifties alike in a meaningful way. Cats like “Folklore,” “Evermore,” “Cornelia,” and “August” have now become cherished members of their new families, with their unique names continuing to bring joy to adopters and spark conversations about shelter animal adoption.

“We are so thankful to everyone who opened their hearts and homes to the ‘Swiftie’ cats,” says Melissa Shupak, Director of Animal Sheltering at Toronto Humane Society. “Your compassion has not only given these cats a second chance but also brought a powerful sense of community to our shelter. For those who want to make an even bigger difference, another way to help is by donating this Giving Tuesday. With the generous support of Purina Pro Plan Veterinary Diets and Supplements, donations will be matched up to $10,000—doubling the impact of every dollar donated to help animals in need.”

The campaign’s creative tribute saw 17 shelter cats named after Taylor’s songs, albums, and themes, from “Reputation” and “Midnights” to “Benjamin” and “Willow.” Toronto Humane Society even played Swift’s music throughout the adoption halls, adding a soothing soundtrack to the cats’ days and amplifying the celebratory spirit. Fans also rallied around the campaign, sharing their enthusiasm across social media and helping to raise awareness for shelter animal adoption.

In addition to inspiring adoptions, Toronto Humane Society extended an open invitation to Taylor Swift herself for a behind-the-scenes tour to meet these feline super-fans. While she was unable to attend during this campaign, the invitation remains open for a future visit.

“We’re grateful for Taylor’s music and her influence, which brought an incredible sense of excitement to our shelter,” Shupak continues. “Swiftie is a sweet cat looking for a family, with her buddy named Cat Benetar, and we hope this campaign will inspire people to adopt them.”

Toronto Humane Society remains dedicated to connecting animals in need with loving homes while raising awareness of the joys of adoption. With the continued support of the community and Swift’s fans, the legacy of this campaign will help more animals find the care and compassion they deserve.

For more information visit www.torontohumanesociety.com. To donate, visit www.torontohumanesociety.com/givingtuesday

About Toronto Humane Society

Toronto Humane Society’s mission is to improve the lives of animals. The organization excels in all ways an animal shelter should, with industry-leading shelter care, veterinary services, animal training and behaviour consultations. Toronto Humane Society believes in the importance of the human-animal bond, finds new homes for thousands of animals and helps keep families together.

Toronto Humane Society is more than an animal shelter. They are an educational resource and support system, a leading voice in animal welfare and accessible care. The organization is also a centre of excellence, a space where best practices and boundary-pushing knowledge meet with unyielding optimism and a love for animals to create something special. Toronto Humane Society is like no other. For more information, visit www.torontohumanesociety.com.

For more information, or to arrange an interview please contact Lucas Solowey at communications@torontohumanesociety.com or call 416-392-2273 ext. 2196